There are an extensive number of articles, books, and even interactive games to introduce amateur designers to typography. But, the market lacked resources to help individuals hone their understanding of selecting typefaces to pair in a single design. For my MFA thesis project, I set out to fill this space, while making an esoteric subject like typography approachable and fresh.
The seed of Type Connection began with the notion that like human beings, typefaces are built with common DNA; they share basic anatomies that can be analyzed and compared. When anthropomorphized, the structure of a typeface gives a picture of its physique, voice, and personality. Just like when searching for a potential mate, combining typefaces calls for a certain harmony.
In the first week of going live, Type Connection received over 62,000 unique visitors. Since launch, the site has attracted over 500,000 unique users. The site has also been featured by Lifehacker, Fast Company, Smashing Magazine, How Magazine, The Next Web, Dexigner, Swissmiss, Minimalsites, Notcot, Designboom, and others.
- Mohawk’s Felt & Wire, “Have you made a type connection?” (4/11/12)
- Abovethefoldbook.com, “Interview with 2012 Above the Fold Best in Show Winner, Aura Seltzer”
- How Magazine, “Above the Fold Awards Winner: Type Connection” (6/29/12)
- Typorn.org, “An interview with Aura Seltzer on her amazing typographic dating game” (7/15/14)